Watching: Max Ward

Overview

This documentary tells the story of Max Ward, a former bush pilot whose company grew to become one of the major airlines in Canada. A study of entrepreneurship, the film focuses on Ward himself, depicting his distinctive style of hands-on management. Between hallway meetings, informal chats with the staff, checks on maintenance, flight preparations and in-flight conversations with vacationing customers it becomes apparent that the president's personal touch is a key element in Wardair’s success story.